Investor Relations

Marin Software and Google to Host Webinar on Using Audiences to Drive Customer Acquisition

Monday, November 06, 2017 09:00 AM

SAN FRANCISCO, Nov. 06, 2017 (GLOBE NEWSWIRE) -- Marin Software Incorporated (NYSE:MRIN), a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers and agencies, announced an upcoming webinar with Google, Finding Your Ideal Audience: Targeted Ads for Customer Acquisition. Please register now to join this live event on November 7th, 2017 at 10:00 am PST (1:00 pm EST).

Google research shows:

  • Search advertisers may be missing over 70% of potential mobile shoppers by relying on demographic targeting alone.
  • Consumers already familiar with a brand are 20% more likely to convert.

Audience targeting makes it easier to reach these users and hold their attention. Marin’s webinar will detail several ways search marketers can incorporate this capability into their marketing campaigns.

Marin Software’s Patrick Hutchison, Product Marketing Manager for Search, will join Mike Lerra, Global Product Lead at Google, who’ll discuss the key role of audience targeting in driving customer acquisition. In addition, Candice Na, Director of Marketing at eharmony, will discuss best practices for search marketers that leverage audience targeting and conversion optimization to build performance-boosting campaigns.

The webinar will also address audience targeting best practices, including:

  • How to identify people interested in a brand’s products, at scale
  • Setting the right bidding rules for maximum ad exposure
  • How to leverage search intent to deliver ads to highly receptive target audiences
  • Bidding, keyword expansion, and creative customization for optimal results

“We’ve reached a point where accuracy is more important than ever, as consumers tune out ads that aren’t relevant to them,” said Wes MacLaggan, Head of Global Marketing at Marin Software. “Building the right audience segments and optimizing based on performance is the key to connecting with your customers on Google.”

About Marin Software
Marin Software Incorporated’s (NYSE:MRIN) mission is to give advertisers the power to drive higher efficiency, effectiveness, and transparency in their paid marketing programs that run on the world’s largest publishers. Marin provides industry leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Offering an integrated SaaS ad management platform for search, social, and display advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users’ search, social, and display interactions. Headquartered in San Francisco, with offices in eight countries, Marin’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit:

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding Marin's recommendations for search advertisers. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to our ability to grow sales to new and existing customers; our ability to expand our sales and marketing capabilities; our ability to retain and attract qualified management and technical personnel; delays in the release of updates to our product platform or new features; competitive factors, including but not limited to pricing pressures, entry of new competitors and new applications; quarterly fluctuations in our operating results due to a number of factors; inability to adequately forecast our future revenues, expenses, Adjusted EBITDA, cash flows or other financial metrics; delays, reductions or slower growth in the amount spent on online and mobile advertising and the development of the market for cloud-based software; progress in our efforts to update our software platform; adverse changes in our relationships with and access to publishers and advertising agencies; level of usage and advertising spend managed on our platform; our ability to expand sales of our solutions in channels other than search advertising; any slow-down in the search advertising market generally; shift in customer digital advertising budgets from search to segments in which we are not as deeply penetrated; the development of the market for digital advertising; acceptance and continued usage of our platform and services by customers and our ability to provide high-quality technical support to our customers; material defects in our platform including those resulting from any updates we introduce to our platform, service interruptions at our single third-party data center or breaches in our security measures; our ability to develop enhancements to our platform; our ability to protect our intellectual property; our ability to manage risks associated with international operations; the impact of fluctuations in currency exchange rates, particularly an increase in the value of the dollar; near term changes in sales of our software services or spend under management may not be immediately reflected in our results due to our subscription business model; adverse changes in general economic or market conditions; and the ability to acquire and integrate other businesses, including our acquisitions of Perfect Audience and SocialMoov. These forward-looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent report on Form 10-K, recent reports on Form 10-Q and current reports on Form 8-K which we may file from time to time, all of which are available free of charge at the SEC's website at Any of these risks could cause actual results to differ materially from expectations set forth in the forward-looking statements. All forward-looking statements in this press release reflect Marin's expectations as of November 9, 2016. Marin assumes no obligation to, and expressly disclaims any obligation to update any such forward-looking statements after the date of this release.

Media Contact
Maria Breaux
Corporate Communications, Marin Software

Source: Marin Software

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