Marin Software Launches Smart Sync
06/24/15 08:00 AM
Innovative New Feature Enables Advertisers to Easily Sync Google Campaigns With Other Publishers, Including Bing Today, Marin Software (NYSE: MRIN), provider of a leading cross-channel performance advertising cloud, introduced Smart Sync, a breakthrough new feature that enables advertisers to experience the benefit of advertising across various publishers without the hassle of creating and managing campaigns separately. Through its work managing more than $7.2 billion in annualized ad spend across its platform, Marin has found that many large online advertisers are interested in taking advantage of the growth of publishers beyond Google to reach new audiences. However, they often miss out on critical opportunities to reach new audiences on fast-growing publishers like Bing and Yahoo Gemini because setting up multiple campaigns can be an extremely time-intensive process. "Marin's Smart Sync technology proves that managing campaigns across multiple platforms can be easy," said John...