MoneySuperMarket Chooses Marin Software to Expand Digital Advertising Capability
Apr 28, 2017 09:00 AM
The price comparison site MoneySuperMarket has re-appointed Marin Software , a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers, to support its digital marketing efforts.
After a five-year partnership with Marin, MoneySuperMarket commissioned a robust RFP process between the incumbent and other established search advertising platforms. After the market review, MoneySuperMarket determined that Marin Software was best-suited to meet their needs and decided to continue to use Marin’s platform to manage the millions of keyword bids it places every day. Darren Bentley, Marketing Director, MoneySuperMarket, commented, “Marin offers the scale we need to manage a vast number of campaigns at the same time and, because its technology is open stack, we can inform the optimization of those campaigns with increasingly complex data sources. Digital marketing is critical to MoneySuperMarket’s success and Marin is a partner that has the innovative...