Marin Software Releases All-in-One Mobile Retargeting Solution Across Leading App Platforms
07/28/15 08:00 AM
New Solution Analyzes In-App Actions to Help App Developers Re-Engage High Value Users Today, Marin Software (NYSE: MRIN), provider of a leading cross-channel performance advertising cloud, introduced Perfect Audience Mobile Retargeting, an innovative new product that gives advertisers of all sizes a robust mobile retargeting solution. As consumers continue to make the transition to a more mobile-centric world, marketers are finding it increasingly important to not only drive installs but also re-engage high-value users who stop using their apps. Marin Software's new solution helps by identifying these users' in-app actions, and then automatically serving them ads across smartphones and tablet devices to bring them back - in real-time. This innovative new product is an expansion of Marin's existing cross-device retargeting program, further helping app developers address the oft-cited issue of mobile monetization and user retention. As part of Marin's new solution, advertisers will...