Advertisers Can Increase Conversions Up to 15% with Google's Machine Learning  Marin Software (NASDAQ: MRIN), a leading provider of digital marketing software for performance-driven advertisers and agencies, has leveraged their industry expertise so that customers can identify the best ways to incorporate Google's responsive search ads (RSA) into their digital advertising campaigns. Google's groundbreaking ad format promises to bring greater flexibility—and more clicks—to ads that appear on the Google search engine results page (SERP). An advertiser now has the ability to set up one ad with up to 15 headlines and four descriptions, and then Google will determine which combination will resonate most with a specific audience based on the advertisers' stated goal. Leveraging machine learning to optimize ads allows for multiple opportunities to compete in auctions where specific keywords may trigger relevant ads. Early research shows that advertisers can increase clicks or conversions up...