Investor Relations

MoneySuperMarket Chooses Marin Software to Expand Digital Advertising Capability

Friday, April 28, 2017 09:00 AM

SAN FRANCISCO, April 28, 2017 (GLOBE NEWSWIRE) -- The price comparison site MoneySuperMarket has re-appointed Marin Software, a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers, to support its digital marketing efforts.

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After a five-year partnership with Marin, MoneySuperMarket commissioned a robust RFP process between the incumbent and other established search advertising platforms. After the market review, MoneySuperMarket determined that Marin Software was best-suited to meet their needs and decided to continue to use Marin’s platform to manage the millions of keyword bids it places every day. 

Darren Bentley, Marketing Director, MoneySuperMarket, commented, “Marin offers the scale we need to manage a vast number of campaigns at the same time and, because its technology is open stack, we can inform the optimization of those campaigns with increasingly complex data sources. Digital marketing is critical to MoneySuperMarket’s success and Marin is a partner that has the innovative capabilities within their platform to help us consistently deliver the right messages to the right audiences at the right time.”

To future-proof its online acquisition strategy, MoneySuperMarket will use Marin to continue to make its cross-channel data more effective across its many paid search campaigns.

“As one of the largest digital marketing advertisers in the United Kingdom, MoneySuperMarket’s decision to extend the partnership is testament to Marin’s steadfast commitment to product development, innovation, and best-in-class customer success. As an independent platform, it is important for us to ensure that our search and social product offerings are continuously evolving and that we practice a customer-first, publisher-agnostic service model. MoneySuperMarket is widely acknowledged as a trailblazer for its digital marketing strategy and we’re delighted to have been chosen to continue our support of its endeavors as a trusted digital marketing partner,” said Maarten ter Bruggen, Customer Success Director at Marin Software.

Marin’s integrated paid search and social advertising platform can allow MoneySuperMarket the ability to combine its own data with user and lifetime value data—enabling delivery of hyper-relevant messages to people searching for a product at any given time.

About Marin Software

Marin Software Incorporated’s (NYSE:MRIN) mission is to give advertisers the power to drive higher efficiency, effectiveness, and transparency in their paid marketing programs that run on the world’s largest publishers. Marin provides industry leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Offering an integrated SaaS ad management platform for search, social, and display advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. For more information about Marin Software, please visit www.marinsoftware.co.uk.

About MoneySuperMarket.com

MoneySuperMarket.com is the UK’s leading price comparison website. We provide free, online tools to help people manage, save and grow their money, by enabling them to compare and switch Insurance, Money and Home Services products from more than 900 providers. 

MoneySuperMarket.com is part of the Moneysupermarket Group PLC, an established member of the FTSE 250 index. In 2016, we helped seven million families save an estimated £1.8bn on their household bills, including 1.6m people who switched their credit cards and loans, and 600,000 households that switched their energy supplier.

Moneysupermarket.com Limited is an appointed representative of Moneysupermarket.com Financial Group Limited, which is authorized and regulated by the Financial Conduct Authority (FCA FRN 303190) for the insurance, mortgage and consumer credit products it offers. 

Forward-Looking Statements

This press release contains forward-looking statements including, among other things, statements regarding Marin's business and product capabilities. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to our ability to grow sales to new and existing customers; our ability to expand our sales and marketing capabilities; our ability to retain and attract qualified management and technical personnel; delays in the release of updates to our product platform or new features; competitive factors, including but not limited to pricing pressures, entry of new competitors and new applications; quarterly fluctuations in our operating results due to a number of factors; inability to adequately forecast our future revenues, expenses, Adjusted EBITDA, cash flows or other financial metrics; delays, reductions or slower growth in the amount spent on online and mobile advertising and the development of the market for cloud-based software; progress in our efforts to update our software platform; adverse changes in our relationships with and access to publishers and advertising agencies; level of usage and advertising spend managed on our platform; our ability to expand sales of our solutions in channels other than search advertising; any slow-down in the search advertising market generally; shift in customer digital advertising budgets from search to segments in which we are not as deeply penetrated; the development of the market for digital advertising; acceptance and continued usage of our platform and services by customers and our ability to provide high-quality technical support to our customers; material defects in our platform including those resulting from any updates we introduce to our platform, service interruptions at our single third-party data center or breaches in our security measures; our ability to develop enhancements to our platform; our ability to protect our intellectual property; our ability to manage risks associated with international operations; the impact of fluctuations in currency exchange rates, particularly an increase in the value of the dollar; near term changes in sales of our software services or spend under management may not be immediately reflected in our results due to our subscription business model; adverse changes in general economic or market conditions; and the ability to acquire and integrate other businesses, including our acquisitions of Perfect Audience and SocialMoov. These forward-looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent report on Form 10-K, recent reports on Form 10-Q and current reports on Form 8-K which we may file from time to time, all of which are available free of charge at the SEC's website at www.sec.gov. Any of these risks could cause actual results to differ materially from expectations set forth in the forward-looking statements. All forward-looking statements in this press release reflect Marin's expectations as of November 9, 2016. Marin assumes no obligation to, and expressly disclaims any obligation to update any such forward-looking statements after the date of this release.

Marin Software Media Contact

Maria Breaux
415-814-9952
press@marinsoftware.com

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Source: Marin Software

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